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Earth Day 2012

There are a thousands of ways to be green these days, and we do everything we can at Loup to help create sustainable products and sustainable business. We produce all collections locally in NYC, and source as many fabrics as possible domestically and from fair trade and Eco certified mills when we get fabric abroad, but we also focus on building the small local business communities so that the most precious things about small business can stay precious. There's always more we can do (and each season we set the bar higher for ourselves), but every little effort counts... What are you doing to celebrate the Earth today?


Two For The Road

The vibrant color, spirit and mood of 1967's Two for the Road was a huge influence on the Loup Spring/Summer 2012 collection and its "debutant road tripping across America" theme. I can never get enough of this film, or of Audrey Hepburn in this era, and the silhouettes for this season try to capture her ease but still daring style.
Shop it here!


Tootsie Women

Teri Garr and Jessica Lange in 1982's Tootsie
Costume design by legendary Ruth Morley
(The genius behind the costumes in Annie Hall, Taxi Driver and Parenthood)

Happy Leap Day!

Make your extra day count.


Lucky Daily Deal Today 2/17/12

50% Off of Everything at Louponline.com

Lucky Breaks Price: $37.50 to $75
Just for Lucky readers: Amazing 24-hour discounts of 40 to 50 percent off. Sneeze and you’ll miss ’em!

Loup Crossover Tulip Dress—50% Off
PLUS: 50% Off Sitewide!

We love a sophisticated riff on the classic nautical stripe and the latest object of our affection is Loup’s black-and-white take on the pattern. The dress’ asymmetrical tulip skirt is what did it—such a fresh yet understated detail. And it gets better: Check out the rest of Loup’s chic, easy, sportswear-inspired pieces because everything on the site is half off today!

Regular price: $112
Lucky Breaks price: $56

How to get it: Go to store.louponline.com and enter "luckydaily5" at checkout. Discount applies to all products sitewide.

Offer is valid from 11:00 a.m. ET on February 17, 2012, to 10:59 a.m. ET on February 18, 2012, or while supplies last. Discounts and prices do not include shipping or taxes.


Happy Valentine's Day!

Love, Loup

(and the great team that lovingly produced this seak peak images for the Fall 2012 collection)